We help you understand the health of your skin

Our Mission

Early detection, access to care and a patient-first approach are the key ingredients to improving care delivery. As a female, family, and clinician founded company, we are driven daily to provide the highest quality, most impactful care for patients and providers.

Meet Our team

Elianna Goldstein | co-founder

Elianna is the co-founder of Modern Ritual leading partnerships and new business development activities for the company.

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Dr. Beth Goldstein | Co-founder

Dr. Goldstein is a dermatologist and Mohs surgeon with over 30 years of medical experience, establishing one of the largest private dermatology practices in North Carolina.

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Teryn Hynning | Chief of Staff

Teryn is a passionate, empathetic and experienced operational leader. Having worked at Oak Street and Sitka, Teryn takes a clinical, data-driven approach to drive results

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Dr. Kevin Stephens | Juno Market Medical Director

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Dr. Sandeep Palakodeti, MPH 

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Benjamin Swig | Director Acadian

Benjamin MPH, MBA, NRP serves as the Director of Healthcare Innovation and Strategy at Acadian Companies. Benjamin manages the employee health plan with 6500 members, Acadian Health Ventures + Accelerator, and is the Director of Acadian Health, Acadian Companies’ in-home care division.

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JOHN HALSEY | CRO recuro health

John currently serves as Chief Revenue Officer at Recuro and previously spearheaded sales and strategy activities at Teladoc. He is regarded as an industry pioneer, having had successful positions with MDLIVE, Realtime Medical Data and Turn-Key Health.

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Brian Hough

Brian Hough works as the CTO at Wisp, and was previously CTO at the leading tele-dermatology company, Curology as well as tele-dental platform, Beam.

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David Spratte is the CEO and co-founder of the startup Carpe, the leading dermatologist-recommended provider of sweat control solutions for all areas of your body available on its website and CVS, Rite Aid, Target stores nationwide. 

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Mother-Daughter, Dermatologist Duo

Elianna and Dr. Goldstein are the dermatologist and mother-daughter duo behind Modern Ritual.

After Elianna saw her father get treated for skin cancer in 2018, she partnered with her mother, leading skin cancer surgeon Dr. Beth Goldstein (@dermdrgoldstein). Together, their mission is to expand access to skin healthcare options to prevent and detect skin cancer.

It’s called a Modern Ritual, because we fundamentally believe that skin health is a part of our body's overall health, which means we should take care of it, invest in it, the way we do all other parts of our daily rituals.

Clinical Research & Results

Teledermoscopy – An Emerging Technology for Skin Cancer Detection

In the literature, this novel field of “teledermoscopy” has exhibited accuracy and reliability comparable to face-to-face visits and is a promising alternative intervention for those who require triaging or for patients who are unable to access in-person care (rural, underserved populations)....With standardization, use at-home or in in primary care offices will with such standardization, may relieve some of the pressure on an overburdened dermatologic care system and help patients who require urgent care to be seen more expediently.

Men's Attitudes and Behaviors About Skincare and Sunscreen Use Behaviors

The Daily is medically formulated based upon research from over 700 men to ensure smell and consistency were most favorable for habitual application in men.

Attitudes and Behaviors That Impact Skin Cancer Risk among Men

To best understand the factors that will impact men's perceptions and risk factors in skin cancer.