Hims is a direct to consumer (D2C) wellness brand that has opened up the conversation about men’s health to include several usually more hush-hush topics like hair loss and erectile dysfunction. This brand is determined to meet men where they are — letting them know there is a home for their questions about sexual health, self care, balding, and yes — skincare.
With the same medical professional tele-consultation style that has made other skincare brands like Curology so popular, Hims now offers the male consumer professional guidance into their skin health and skin routines.
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While skincare for men has always lagged behind the booming billion-dollar beauty industry targeting women as consumers, it’s beginning to catch up. While some brands have shifted to more gender neutral approaches, Hims has capitalized on their distinctly male customer-base to offer topical, prescription skincare designed for men.
It’s no secret that while women are often well-versed in the world of serums, toners, peels, scrubs, and oils, men are often barely using a moisturizer as part of their daily routine. It’s been a long time coming, but the gap in the market is quickly filling — companies like Jack Black, Lumin, GetMr., Jaxon Lane and, of course, Hims have burst onto the scene with an array of more “masculine” skin health products to choose from.
This is good news, because it means that men have options. While some men may be eager to consult with a medical professional before jumping into the skincare game, others may just be wanting to make sure their skin is taken care of on a more basic level, sans prescription skin care and telemedicine.
If Hims doesn’t sound like the right fit for either you or the man in your life, there are several other men’s skincare brands offering options to fit any skincare need. Read on for our top three tried & tested Hims skincare alternatives, and why they made our list.
Hims skincare Alternatives: The Daily by GetMr.
Hims skincare won’t be the right match for everyone, especially if you’re looking for an ‘all-in-one’ solution that has SPF inside. If you’re looking for a Hims skin alternative, The Daily by Get Mr. could be right for you. We developed The Daily to be a moisturizer, aftershave, and age-defense skin care product that was specifically formulated with men’s skin in mind.
The Daily is one just one product that still manages to deliver all of the antioxidants, protection, age defense, and moisturizing that your skin needs, no subscription or multi-step program required.
The Daily by Get Mr. also includes the ingredient Niamiciade, one of the most dermatologist-recommended ingredients also in the Curology products, so you get the same refreshing, brightening benefits.
In addition, it includes all-natural, mineral-based active ingredients like non-nano zinc oxide, making this product better for you and the planet.
It’s also a solid option for men who are looking for a skincare product that is:
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Dermatologist developed
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Non-greasy
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Non-comedogenic
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Safe for sensitive skin
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Free from chemical SPF
The Daily is a great option for men with sensitive skin who are just breaking into the world of sunscreen and moisturizers or who just want a one-step, all-in-one product that was dermatologist developed for men’s skin.
What is Get Mr.?
Get Mr. was founded by a mother-daughter duo who are passionate about reducing the rates of skin cancer in men.
A relatively new face in men’s skincare, but with over 100 5-star reviews online, Get Mr. looks to encourage men who are unsure about wearing a daily sunscreen by educating them on the importance of daily SPF as well as offering an option that can be used as a “Holy Grail” :
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all-in-one moisturizer
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SPF, aftershave
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age defense product.
With a brand designed with men in mind, Get Mr. uses biodegradable packaging and promises to reduce up to 90% of skin damage (wrinkles and brown spots) and 40% of skin cancer risk.
Pricing:
The Daily by GetMr. is available for a one-time purchase of $34.99 or a 1, 2, or 3 month subscription for $24.99.
What makes The Daily the best For Hims alternative for men?
The Daily was developed by dermatologists specifically for men’s skin, so it takes into account the differences in men and women’s skin. It also is a much simpler option for skincare, involving just one product but still producing all of the benefits that men need for healthy, bright skin.
The Daily is also a great option for those who aren’t wanting to commit to an entire line of skincare products or who feel overwhelmed by the multi-step systems that make up most popular skincare brands. To make it even easier to keep up with this one-step solution, there is a subscription option for The Daily for 1, 2, or 3 months that can be canceled or renewed at any time.
Hims skincare alternatives: Clinique for Men
While some brands we’ve discussed are new to the scene, other brands like Clinique have been serving the skincare needs of women for decades and are finally beginning to offer men-specific lines.
The Clinique for Men line claims to be “simple. smart. straightforward.” The line includes shaving products, moisturizers, exfoliants, and targeted skin solutions like a face bronzer and a cooling eye gel.
One downside of this Clinique line is that it vaguely feels like an afterthought, rather than a thoughtfully curated corner of the Clinique brand for men.
With little branding, a pretty empty-feeling landing page, and products a bit reminiscent of their women’s line with a grey color superimposed over the bottle, it can feel a bit like an attempt to check a box, rather than create science-backed, intentional skincare products designed with the differences in men’s skin in mind.
Pricing:
The products range from $17 to $50+, with most falling in the $20-$30 price point.
About the brand:
Clinique was created in 1968 and is now sold in 107 countries worldwide. Now owned by Estee Lauder, Clinique has become a powerhouse of women’s makeup and skincare, with a bottle of their famous “dramatically-different moisturizing lotion” sold every 7.5 seconds.
With a full line of makeup products and every skincare product under the sun, Clinique is a staple in women’s beauty. While Clinique doesn’t offer prescription skincare, it does target a range of skincare concerns with no consultation or appointment needed.
Hims skincare alternatives: Kiehl's
Kiehl’s is similar to Clinique in that it isn’t solely intended to be used for men, nor is it a more recently created company. If you have spent any time at all diving into the world of skincare, you have probably seen one of their hundreds of products on a friend’s bathroom counter, seen an ad on your social media, or even used one of their products yourself.
From moisturizers to sunscreens to overnight creams to serums to spot treatments and everything in between, Kiehl’s has its eggs in a lot of skin care baskets. And, of course, they have options specifically geared toward men.
Included in their products for men is a line called “Facial Fuel” which includes a face scrub, cleanser, and moisturizer. With “for men” written on the aesthetically pleasing blue bottles, there is no doubt that this line is designed with a more masculine image in mind.
While Hims focuses exclusively on men, Keihl’s draws from a long history of skincare for both men and women to offer products that can truly be used by either, as well as some products created with men’s skin in mind.
Keihl’s has been a staple in a lot of skincare routines for decades, yet it feels very accessible to those who are well-advanced in their skincare journeys, as well as men who are brand new to the world of cleansers, serums, and moisturizers
Pricing:
The facial fuel line for men runs from $20 to $50+. Kiehl’s offers a range of premium skincare products at a mid-range price point.
About the Brand:
The original Keihl’s apothecary was founded in 1851, giving this brand a long history of meeting skincare needs.
In 1921, the first products still on the market today began being sold, and in 1941 Keihl’s was one of the first brands to begin listing their ingredients on their products before it became a government-mandate.
Today, the brand bases its mission around creating products that are “gentle but effective”, and has a wide variety of skincare options available online and in stores.